Social Responsibility in the Black Community

Category: Ethnic Marketing, Economics & Psychology

Watched TV lately? Wonder why suddenly caramel coated lady rap “sanger” Queen Latifah is Cover Girl’s spokes model or why Old Spice’s manly man, Isaiah Mustafa’s baked brown profile is featured between segments of the First 48? Could it be that our beloved Dr. Martin Luther King’s epiphany has manifested? In truth, two words explain why Black faces endorse brands traditionally cater...


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